Find out the Alexa traffic rank for any single website with this useful tool. The Alexa Traffic Rank Checker provides insight into the popularity of your site (or a competitor's site) with this high profile ranking venue. A high Alexa traffic rank makes your site more appealing to advertisers, which can help with certain marketing efforts.
If your goal is to build a site to attract advertisers and/or webmasters, then focusing on a better Alexa ranking will definitely work to your advantage. This tool makes it easy to keep check on this valuable token of your site's worth in terms of traffic and popularity.